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Now that the goals are defined, the web site
or custom software should be positioned. By this we imply that the
following questions should be asked:
 | Who will use the site? Ideally one or several user profiles will
be created to define each user to understand the users expectations. |
| How will the target audience be reached? That is, how will your
prospective users know the web site exists? |
| What is the competition doing? |
| How are you different from the competition? |
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